Benedict Soh spearheads the strategic
planning and business development of the
Group. One of two founders of the Group,
he has contributed significantly to its growth
and has over 40 years of experience in the
design & production of interiors, exhibits
and marketing communication. Mr. Soh
has served IE Singapore, Spring Singapore
and STB for various initiatives to improve
Singapore’s international standing in Tourism
& Exhibition Services. He is currently a
trustee of the Migrant Workers Centre and
is actively involved as a member of the
Investment Panel of Spring Seeds Capital.
A strong proponent of education, Mr. Soh
is the Chairman of Tourism& Hospitality
Programmes and a member of the
Academic Advisory Board at MDIS. He
is also a member of the School Advisory
Council of Northbrooks Secondary School
and SHATEC’s Academic & Examination
Advisory Council. In 2014, US-based Exhibit
Designers & Producers Association (EDPA)
conferred the prestigious Hazel Hays Award
in recognition of Mr. Soh’s outstanding
contributions to the trade show industry,
in addition to the Lifetime Achievement
for Outstanding Contribution to Tourism
accorded by the Singapore Tourism Board
in 2012. He was the former President of the
Rotary Club of Pandan Valley and holds a
Master of Business Administration from the
University of Hull in the UK.
BENEDICT SOH
Executive Chairman
Sebastian Tan was appointed Independent
Director of the Company in April 2013.
In May 2000, he co-founded Boardroom
Limited, a company listed on the Singapore
Exchange. He was the Managing/Finance
Director of Boardroom Limited from May
2000 to March 2013. Having retired from
Boardroom Limited, he continues to be an
Advisor. Prior to May 2000, he was with
Ernst & Young Singapore and its affiliates
since September 1973. Mr. Tan is currently
an Independent Director of Vibrant Group
Ltd and Wilton Resources Corporation
Ltd. He is also a Trustee of Kwan Im
Thong Hood Cho Temple and a director
of D S Lee Foundation and EtonHouse
Foundation Limited. He is a qualified
financial professional from the Association
of Chartered Certified Accountants of the
United Kingdom. He was awarded the Public
Service Medal in 1996.
SEBASTIAN TAN
Independent Director
Simon Ong spearheads the Group’s
strategic planning, creative standards
and its day-to-day management. He is
one of two founders of the group and has
contributed significantly to its growth.
He is currently Chairman of the design
cluster in the Manpower, Skills & Training
Council of WDA and a member of the
advisory board to the Design Business
Chamber of Singapore, Interior Designers
Confederation of Singapore and Singapore
Furniture Industries Council (Design).
Mr. Ong is also an IDP member of the
DesignSingapore Council and a former
board member of the Association of Retail
Environments (USA).
A keen advocate of education, Mr. Ong
currently serves as a member of the
Advisory Board to the School of Design
& Environment at the National University
of Singapore (NUS). He was the former
Chairman of the School Advisory Board of
Cedar Girls Secondary School, and once
served as a member of the Advisory Board
of Temasek Polytechnic School of Design.
Mr. Ong also served as President of the
Interior Designers Association (Singapore)
and Vice-Chairman of the Potong Pasir CC
Management Committee. He was awarded
a Master of Business Administration from
the University of South Australia and a
Master in Design from the University of
New South Wales.
SIMON ONG
Group Managing Director
Prabhakaran N. Nair was appointed
Independent Director of the Company in
August 2003. He began practicing law
in 1974 and is an Advocate and Solicitor
of Singapore. Mr. Nair is currently a
partner of law firm, Messrs Derrick Wong
& Lim BC LLP. He obtained a degree in
law from the University of Singapore
and is a litigation lawyer specialising in
Commercial Litigation, Arbitration and
Estates and Trusts matters.
PRABHAKARAN N. NAIR
Independent Director
Anthony Chong directs the strategic
management and day-to-day operations
of the Group’s Exhibitions, Museums
and Theme Parks division. He has
more than 30 years of experience in
marketing and project management of
different disciplines that encompass
tradeshows, retail interiors and large-
scale events. Mr. Chong joined the
Group in 1981, was appointed Project
Director in 1989, Executive Director in
1999 and became Managing Director
in 2011. He was awarded a Master of
Business Administration from the Victoria
University of Technology in Australia.
ANTHONY CHONG
Managing Director, Exhibitions & Museums
Wong Ah Long was appointed Independent
Director of the Company in April 2008.
He is currently the Chairman of Utraco
Pte Ltd, Executive Director of Utraco
Greentech Pte Ltd and Honorary Chairman
of Lucrum Pte Ltd. Mr. Wong also serves
as Deputy Chairman of the Institute of
South East Asian Studies (ISEAS) Board
of Trustees and was a member of NUS
Board of Trustees (2000-2008). He served
as Chief Executive Officer of Suntec City
Development Pte Ltd (1996-2005) and
Chairman of Pacific Star China Pte Ltd
(2005-2007). Mr. Wong graduated with a
Master of Business Administration from the
University of Singapore.
WONG AH LONG
Independent Director
Board of Directors
DEFINING DESIGN
QUALITY
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