Revenue By Activities
Revenue By Geography
Year Ended 31 Dec 14
Year Ended 31 Dec 13
Geography
S$’000
% S$’000
%
Singapore
138,597
41.2
111,010
37.5
Greater China
93,992
27.9
100,240
33.8
Malaysia
27,728
8.2
20,996
7.1
Vietnam
19,422
5.8
16,092
5.4
Middle East
16,397
4.9
604
0.2
Rest of Asia
13,233
3.9
12,316
4.2
Europe
11,309
3.4
12,023
4.0
Indonesia
7,805
2.3
15,029
5.1
United States and Canada
6,955
2.1
6,132
2.1
Others
975
0.3
1,809
0.6
Total Revenue
336,413
100.0
296,251
100.0
Year Ended 31 Dec 14
Year Ended 31 Dec 13
Activities
S$’000
% S$’000
%
Exhibitions & Museums
136,455
40.6
103,440
34.9
Retail & Corporate Interiors
174,344
51.8
166,604
56.2
Research & Design
12,928
3.8
11,389
3.9
Alternative Marketing
12,686
3.8
14,818
5.0
Total Revenue
336,413
100.0
296,251
100.0
Alternative Marketing
3
.8%
Retail & Corporate Interiors
51
.8%
Research & Design
3
.8%
Exhibitions &Museums
40
.6%
Singapore
Greater China
Malaysia
Vietnam
Middle East
Rest of Asia
Europe
Indonesia
United States and Canada
Others
41.2%
0.3%
2.1%
2.3%
3.4%
3.9%
4.9%
5.8%
8.2%
27.9%
KINGSMEN CREATIVES LTD
ANNUAL REPORT
2014
9
