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Established in 1976, Kingsmen is a leading creator of experiences, with a global network of 18 offices and full service facilities serving global clients in Events & Exhibitions, Thematic & Attractions, Retail & Corporate Interiors, Research & Design, and Experiential Marketing.

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Benedict Soh
Chairman

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Extracted from Annual Report 2023

Dear Shareholders,

As we reflect on the past year, I am heartened by the hard work and dedication displayed by our team, and I extend my sincere appreciation to all stakeholders for their continued support. We remained steadfast in our commitment to excellence in innovation and process improvement, amidst the challenges that we encountered.

While our markets have shown signs of recovery, it is essential to acknowledge that the effects of recent global events have influenced market dynamics, subsequently impacting our operations and financials. This is particularly telling as bad debts of a few major clients have negatively impacted our bottom line, despite improvements in our top lines across all sectors.

As we chart our course forward, our focus remains on our strategic priorities and the opportunities in our markets. In a rapidly evolving market, staying ahead of the curve and remaining relevant to the market are imperative. We are dedicated to driving innovation, harnessing the potential of digital technologies such as generative AI and embracing sustainability as core tenets of our business strategy.

Our commitment to the development of our capabilities remains. We recognise the importance of nurturing talent, fostering a culture of continuous learning, and investing in our people to ensure our sustained success.

In our Intellectual Property ("IP") business sector, we are witnessing a resurgence in the attractions industry, particularly in key regions like the US, Europe and North Asia. Notably, we are eagerly anticipating the opening of multiple branded IP attractions, like Nerf Action Xperience and Planet PlaySkool, slated for launch in the US and/or China in 2024 and 2025. We remain steadfast in our commitment to acquiring and developing innovation branded IP concepts to meet the evolving preferences of consumers and lifestyle trends.

Furthermore, we are resolute in our commitment to minimising our environmental footprint and making a positive impact on the communities we serve. In 2023, we achieved a significant milestone with the attainment of the ISO 202121:2012 certification for sustainable event management, underscoring our dedication to environmental stewardship and responsible business practice.

In line with the Group's policy of distributing its profits to loyal shareholders, the Board of Directors has proposed a final dividend of 1.0 cent per ordinary share. As we embark on the next phase, I am filled with confidence and optimism for the future. Together, we will build upon our past successes, leveraging our collective strengths and expertise to achieve even greater heights.

Finally, I wish to part with a vote of thanks to all employees, stakeholders and shareholders for their cooperation and support.

BENEDICT SOH
Chairman

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Benedict Soh
Chairman

Benedict Soh is dedicated to honing the Group's leadership capabilities and human capital, in addition to his role in charting the Group's strategic direction and exploring new business opportunities. One of two founders of the Group, he has contributed significantly to its growth and has over 40 years of experience in the design & production of interiors, exhibits and marketing communications. Benedict has contributed his services to relevant Government agencies for various initiatives to improve Singapore's international standing in Tourism & Exhibition Services.

A strong proponent of education, Benedict is the Chairman of the MDIS School of Tourism & Hospitality Industrial Advisory Board and a member of its academic board. He is also a member of SHATEC's Academic & Examination Advisory Council. In 2014, US-based Exhibit Designers & Producers Association (EDPA) conferred the prestigious Hazel Hays Award in recognition of Benedict's outstanding contributions to the trade show industry, in addition to the Lifetime Achievement for Outstanding Contribution to Tourism accorded by the Singapore Tourism Board in 2012. Benedict holds a Master of Business Administration from the University of Hull, UK.

Simon Ong
Deputy Chairman

Simon Ong oversees the strategic planning and development of the Group as well as its creative and brand standards. He is one of the Group's two founders and has contributed significantly to its growth. He is actively serving the creative industry and is currently an advisor to the Society of Interior Designers Singapore and a member of Singapore Interior Design Accreditation Council. Simon served as Chairman of the design cluster in the Manpower, Skills & Training Council of WDA, President of the Interior Designers Association, an IDP member of the Design Singapore Council, and an advisory board member to the Design Business Chamber of Singapore and Singapore Furniture Industries Council (Design). On the international front, he served as a board member of SHOP!, a leading Association of Retail Environments in USA. In 2019, he was inducted into the Shop! Hall of Fame in recognition of his significant contributions to the industry.

An ardent advocate of education, Simon currently serves as a board director of Nanyang Academy of Fine Arts (NAFA). He served as a member of the Advisory Board to the School of Design & Environment at the National University of Singapore (NUS) and Temasek Polytechnic School of Design, and a member of Design Education Review Committee, Singapore (DERC). He was the former Chairman of the School Advisory Board of Cedar Girls Secondary School, and Vice-Chairman of the Potong Pasir CC Management Committee. He was awarded a Master in Design from the University of New South Wales, Australia, and a Master of Business Administration from the University of South Australia.

Andrew Cheng
Group Chief Executive Officer

Andrew Cheng oversees the Group's day-to-day management, as well as its corporate affairs, business development and strategic planning functions. He has more than 30 years of experience in marketing, sales management, consulting, business development and investor relations. Andrew has a Bachelor of Economics degree from the University of Tasmania, Australia.

Anthony Chong
Group Managing Director,
Exhibitions & Thematic

Anthony Chong drives the strategic management and day-to-day operations of the Group's Theme Parks, Museums, Exhibitions and Events businesses. He has more than 40 years of experience in marketing and the fulfilment of different disciplines that encompass world-class attractions, tradeshows, retail interiors and large-scale sporting & corporate events. Anthony holds a Master of Business Administration from Victoria University of Technology, Australia.

Alex Wee
Group Managing Director,
Retail & Corporate Interiors

Alex Wee has more than 30 years of experience in the fulfilment of retail & corporate interior fit-outs, custom fixture manufacturing, and general contracting. He is responsible for the strategic management and day-to-day operations of the Group's Retail & Corporate Interiors business. Alex has a Bachelor of Construction Management (Honours) from University of Newcastle, Australia, and a Master of Science in Marketing & Consumer Insight from Nanyang Technological University, Singapore.

Sebastian Tan
Independent Director

Sebastian Tan was appointed Independent Director of the Company in April 2013. In May 2000, he co-founded Boardroom Limited, a company listed on the Singapore Exchange (SGX-ST) and was delisted in August 2019. He was the Managing/ Finance Director of Boardroom Limited from May 2000 to March 2013. Having retired from Boardroom Limited, he continues to be an Advisor. Prior to May 2000, he was with Ernst & Young Singapore and its affiliates since September 1973.

Sebastian is currently an Independent Non-Executive Chairman of Hiap Seng Industries Limited, Jumbo Group Limited and Vibrant Group Ltd and an Independent Director of Food Empire Holdings Limited, IPC Corporation Ltd and Wilton Resources Corporation Ltd. He is also a trustee of Kwan Im Thong Hood Cho Temple and a director of D S Lee Foundation and EtonHouse Community Fund Limited. He is a qualified financial professional from the Association of Chartered Certified Accountants (UK). He was awarded the Public Service Medal in 1996.

Cynthia Tan
Independent Director

Cynthia Tan was appointed Independent Director of the Company in November 2016. Prior to joining the board, she spent 16 years as the Executive Vice President, Head of Group Human Resources for OCBC Bank. In her earlier career, she headed the HR functions in LVMH/Duty-Free Group and Apple Computer Singapore. She was a former lecturer at Ngee Ann Polytechnic's School of Business & Accountancy before joining the private sector.

Cynthia is currently an Independent Director of Valuemax Group Limited. She leads the Asia Pacific CHRO council for The Conference Board. She also serves as a Board member of the YMCA Singapore and the Dyslexia Association of Singapore. She is also an adjunct faculty member of the Singapore Management University.

Cynthia is a trained Executive Coach from Columbia University, US and certified Diversity Practitioner from Cornell University, US. She obtained her Doctorate in Business Administration from the Hong Kong Polytechnic University, Master in Gerontology from the University of Southampton, UK, Master of Business Administration from the University of Hull, UK, and Diploma in Personnel Management from the University of Cardiff, UK.

Derek Loh
Independent Director

Derek Loh was appointed Independent Director of the Company in May 2021. He holds a Master of Arts (M.A.), Law (Honours) from the University of Cambridge, UK and practises law in Singapore as an Executive Director of TSMP Law Corporation, specialising in construction and engineering law. He is an Advocate and Solicitor of the Supreme Court.

Derek is currently an Independent Director of Adventus Holdings Limited and Vibrant Group Limited. He is a member of the Board of Governors of Saint Joseph's International (“SJI”) and also a trustee of the SJI Philanthropic Fund for the Lasallian Mission Ltd, a registered charity in Singapore.

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  • REGISTRAR
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Date Type Remarks
Notes
  • Dates with early, mid or late descriptions are based on the dates from the previous year's results. These are not indicative of future result announcements dates.

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Historical EPS ($) a
NAV ($) b
Historical PE
Price / NAV b
Dividend ($) d
52 Weeks High
Dividend Yield (%) d
52 Weeks Low
Par Value ($)
 
Market Cap (M)
Issued & Paid-up Shares c
Notes
  • Based on latest Full Year results announcement, adjusted for the current number of shares.
  • Based on latest results announcement (Full Year, Half Year or Interim), adjusted for the current number of shares.
  • Rounded to the nearest thousand. Updated on
  • Dividend is based on latest Full Year results announcement, adjusted for current number of shares and excludes special dividend.

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Announce Date
[Date of
Effective
Change]
Buyer / Seller Name
[Type*]
S / W / U ** Bought/
(Sold)
('000)
Price($) After Trade Note
No. of Shares ('000) *** % Held
***
No Insider Trades Available.
* DIR - Director (include Directors of related companies)
SSH - Substantial Shareholder
COY - Company Share Buyback
TMRP - Trustee-Manager/Responsible Person
** S - Shares
W - Warrants
U - Units
R - Rights
*** Direct & Deemed Interests

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Management Q & A

Dated 24 August 2005

Dear Investors,

Thank you very much for the questions and the opportunity for us to respond. We hope you have a better understanding of our business through this online exchange. Your questions will be reposted in blue followed by our replies in black.

Warmest regards,
The Management Team
Kingsmen Creatives Ltd

Shirley Sim, you wrote:

Your company has been expanding aggressively in the Asian region, that will require more funding in terms of capital expenditure and working capital. Although your bottomline has increased by a whopping 70%, your cashflow had almost been depleted by almost 50% compared to the same period last year. Despite this your company has paid out dividend yearly, depleting your already low cashflow balance. Are there plans to raise more cash to fund these projects?

Hi Shirley Sim,

For the first half of FY2005, we used up S$1.77 million of our cash and cash equivalents. There was a net outflow from operating activities of S$264,000, and funds were utilised for i) acquisition of PPE of S$737,000; ii) a further capital injection of S$53,000 to our affiliated company in Thailand; and iii) dividend payment of S$708,000 to shareholders.

Due to the nature of the industry we operate in, business activities usually start picking up from the second quarter onwards. For the first half of FY2005, we also had a few bigger projects that required some initial outlay in costs. The timing differences in the cash inflow and outflow, which are project related, are usually short-term in nature, with positive cashflow by the third quarter. The acquisition of PPE and the investments are part of our expansion plans for Singapore and the region, and we managed to make significant headway in the first half of FY2005. We plan to continue making dividend payout to our shareholders from our profits, after reviewing our financial requirements and setting aside some reserves for expansion. With careful management of our funds, we are assured that our cashflow will be adequate.

There are plans for the Group to acquire some of the other affiliated companies over the next two years. Most likely, we will have to raise some additional capital to fund the acquisition. Alternatively, the acquisition may be paid by a new share issue or a combination of shares and cash, or funded by debt or bank borrowings.

Best regards.
The Management Team
Kingsmen Creatives Ltd
K.C. Ng, you wrote,

Based on Kingsmen's present scale of operations (revenue - FY04: S$63.3m, 1HFY05: S$28.1m), growing presence in Asia-Pacific (15 locations), conservative balance sheet (equity: S$13.1m @30Jun05; nett cash position), the current market capitalisation of S$12.6m (based on closing share price of S$0.125 @17Aug05) seems low, bearing in mind the IPO launch price was S$0.30/share. Perhaps the reasons contributing to the current low share price are the fall in net profit in FY04 to S$1.4m and the still low profitability in 1HFY05 (net profit: S$0.7m, equivalent to only 2.5% on revenue).I would like Kingsmen's management to share with investors any specific ideas and action plans being taken to increase profitability of the business in 2HFY05 and into FY06 and beyond.Thank you.

P/S: I enjoy reading Kingsmen's annual report and believe the company's public disclosures are of pretty high standards.


Hi K.C. Ng,

In the face of competition and changes to the industry, we are constantly looking for growth and improvements, with the ultimate goal of increasing our bottom-line. The following are some of the strategies that we have adopted and will continue to focus on:-
  1. Process improvement
    - cost management with a regional focus, such as sourcing regionally;
    - project management efficiency; and
    - designing for more efficient production.
  2. Export of cost-competitive, high quality fixtures for retail interiors to the Asia-Pacific region, United States and potentially Europe. This area of business provides high growth and better margin.
  3. Continuous training for our managers and staff and the grooming of the second echelon of leaders.
  4. Pro-active sales/marketing efforts focusing on key accounts, with an overall macro view on our customers' needs and requirements.
  5. Undertaking selective projects.
Best regards.
The Management Team
Kingsmen Creatives Ltd
Bruce Chew, you wrote:

Dear Kingsmen Team,

Firstly, congratulations on the 70% growth in profit.

Based on the results stated in your HY announcement; I cannot help but notice that the Exhibitions and Museums Divsion revenue is rather dependent on a few big contracts. Are there plans to focus on SME type of engagement to diversify your dependencies? Or put it another way, how many % of your E&M Division revenue is dependent on the top five clients?


Hi Bruce Chew,

For exhibitions or events, our revenue may be derived from more than one client, as there could be up to hundreds of exhibitors in a major event. Most of the major exhibition events are recurring in nature, and take place every one or two years.

For our Exhibitions and Museums division, the top five shows/projects (including the museum project in Sentosa) accounted for approximately 47% of the total revenue of the division for the first half of FY2005.

The other 53% of our revenue from Exhibitions and Museums division comprises hundreds of other individual projects, which can range from a few thousand dollars per job to a few hundred thousand dollars per event.

Best regards.
The Management Team
Kingsmen Creatives Ltd

Max, you wrote:

Congrats for the improved results!

Here are my questions...
  1. What's the contribution (in terms of percentage) for Vietnam market in the coming year?
  2. What are the current few key accounts that accounted for significant contributions? Thanks.
Hi Max,
  1. We expect our Vietnam operations to contribute approximately 8% to 10% to the Group's revenue for FY2005.
  2. Key accounts that contributed significantly to our revenue in 1H05:-
    DFS, FJ Benjamin, Esprit Retail, P&G, Pertama Mechandising, Wing Tai Asia, Nokia, Nuance, Charles & Keith, Bacarrat (Robinson's group of companies), Osim, BMW/Performance Motor Limited, Sime Darby, Yamaha(in Vietnam)
Best regards.
The Management Team
Kingsmen Creatives Ltd
Lim Choon Seng, you wrote:

Your results improved quite a bit but yet your share price still lingering at 12cts level. Seems like the market is ignoring Kingsmen for the time being. This Q&A on the Internet is a good start, so what more will Kingsmen do to market itself to investors out here?

- I remembered last year that you were busy acquiring your associate companies around the world... will this continue this year or next? If so, what benefits can we see as a result of this "consolidation"?

- Will the upcoming IRs benefit Kingsmen? If so, how?

Thank you management!


Hi Lim Choon Seng,

There are plans for the Group to acquire some of the other affiliated companies over the next two years, when these affiliated companies have achieved a certain level of profitability.

The acquisition of these affiliates is beneficial to the Group as these affiliates are in growth markets with good potential in the Exhibits and Interiors industry. Based on their potential, these affiliates will contribute more significantly to the Group in the long run.

The inclusion of these affiliated companies in the Group will enable the Group to gain direct access and presence in the countries that the affiliates operate in. The territories which the Group and these affiliates carry out their business have been clearly demarcated, to ensure that there will be no overlap between the territories of their respective business and operations. The acquisition of these affiliated companies will allow the Group to secure its presence in these territories without the need to set up new operations or to develop new marketplaces in these territories.

The proposed IRs in Singapore should benefit our Group as there are potential contracts for interior works, theme decorations and retail interiors. In addition, our services may be required when the resorts are operational and events and exhibitions are held there.

Best regards.
The Management Team
Kingsmen Creatives Ltd

Greg, you wrote:

Hi, thanks for the constant updates with investors.

Q1. Net margin has been very tight, moving forward, how is the management going to tackle this issue (if not managed well)?

Q2. Cash flow currently stands at S$1.3m, would additional funds be needed to expand the company?

Q3. What is the country mix from the revenue base?

Hi Greg,

Q1. Please refer to our reply to Mr K.C. Ng

Q2. Please refer to our reply to Ms Shirley Sim

Q3. Our revenue base from the various geographical segments are as follows:-

  • Singapore 56%
  • Malaysia 13%
  • Vietnam 8%
  • Asia 10%
  • Europe, US & Others 13%

Best regards.
The Management Team
Kingsmen Creatives Ltd

Henry, you wrote:

I read in a research report that Kingsmen is one of the Singex's partners who has signed an MOUwith Singex to manage the exhibition centre in China worth $120 m for 15 years and is in the negotiation stage. How is the deal coming along? Is Kingsmen still in negotiation or is the deal completed?

Hi Henry,

Following the signing of the MOU, we have discussed the terms and conditions with our consortium partners. We have concluded that the deal would not be financially viable for us and therefore, we declined to proceed further.

Best regards.
The Management Team
Kingsmen Creatives Ltd

Dear Investors,

Thank you for all your questions and the interest in Kingsmen. We have come to the end of this Q&A session.

We have enjoyed and learnt much from your questions and we hope that you have a better insight of our Company and know more about our operations.

Regards.
The Management Team
Kingsmen Creatives Ltd