Revenue by Geography
50.4%
36.4%
6.3%
3.6%
2.4%
0.9%
South Asia
North Asia
Middle East
Europe
United States
and Canada
Others
Year Ended 31 Dec 15
Year Ended 31 Dec 14
Geography
S$’000
%
S$’000
%
South Asia
165,272
50.4
199,864
59.4
North Asia
119,452
36.4
96,415
28.6
Middle East
20,760
6.3
16,397
4.9
Europe
11,656
3.6
11,309
3.4
United States and Canada
7,923
2.4
6,955
2.1
Others
2,840
0.9
5,473
1.6
Total Revenue
327,903
100.0
336,413
100.0
Year Ended 31 Dec 15
Year Ended 31 Dec 14
Activities
S$’000
%
S$’000
%
Exhibitions & Museums
172,306
52.6
136,455
40.6
Retail & Corporate Interiors
128,992
39.3
174,344
51.8
Research & Design
15,008
4.6
12,928
3.8
Alternative Marketing
11,597
3.5
12,686
3.8
Total Revenue
327,903
100.0
336,413
100.0
Revenue by Activities
Exhibitions & Museums
Alternative Marketing
Research & Design
52.6
%
Retail & Corporate Interiors
39.3
%
3.5
%
4.6
%
k i n g s m e n c r e a t i v e s l t d
a n n u a l r e p o r t 2 0 1 5
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