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The Social Pavilion at The Shoppes at Marina Bay Sands, Singapore
New Tiger Brewery Tour, Singapore
The Alternative Marketing division saw revenue increase 41.5% from S$8.9 million
to S$12.6 million in FY12, led by growing demand for the team’s brand activation
services. In 2012, the division was appointed the activation agency on record for
BMW Asia, managing a host of events from the BMW M Power Drive Experience to
BMW’s run clinics as part of the Standard Chartered Marathon. The division also saw
new revenue contributions from clients such as Auric Pacifc Group, Central Narcotics
Bureau and HTC while maintaining active clients like Asia Pacifc Breweries, OCBC
Bank, StarHub and National Heritage Board.
KINGSMEN CREATIVES LTD ANNUAL REPORT 2012
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