Benedict Soh is dedicated to honing the Group’s leadership capabilities and human capital, in addition to his role in charting the Group’s strategic direction and exploring new business opportunities. One of two founders of the Group, he has contributed significantly to its growth and has over 40 years of experience in the design & production of interiors, exhibits and marketing communications. Benedict has contributed his services to relevant Government agencies for various initiatives to improve Singapore’s international standing in Tourism & Exhibition Services.

A strong proponent of education, Benedict is the Chairman of the MDIS School of Tourism & Hospitality Industry Advisory Board and a member of its Academic Board. In 2014, US-based Exhibit Designers & Producers Association (EDPA) conferred the prestigious Hazel Hays Award in recognition of Benedict’s outstanding contributions to the trade show industry, in addition to the Lifetime Achievement for Outstanding Contribution to Tourism accorded by the Singapore Tourism Board in 2012. Benedict holds a Master of Business Administration from the University of Hull, UK.

Simon Ong oversees the strategic planning and development of the Group as well as its creative and brand standards. He is one of the Group’s two founders and has contributed significantly to its growth. He is actively serving the creative industry and is currently a honorary advisor to the Society of Interior Designers Singapore and a member of Singapore Interior Design Accreditation Council. Simon served as Chairman of the design cluster in the Manpower, Skills & Training Council of WDA, President of the Interior Designers Association, an IDP member of the Design Singapore Council, and an advisory board member to the Design Business Chamber of Singapore and Singapore Furniture Industries Council (Design). In 2024, he was awarded The Lifetime Achievement by the Society of Interior Designers Singapore for his countless contributions to the design industry. On the international front, he served as a board member of SHOP!, a leading Association of Retail Environments in USA. In 2019, he was inducted into the SHOP! Hall of Fame in recognition of his significant contributions to the industry.

An ardent advocate of education, Simon currently serves as a board director of Nanyang Academy of Fine Arts (NAFA). He served as a member of the Advisory Board to the School of Design & Environment at the National University of Singapore (NUS) and Temasek Polytechnic School of Design, and a member of Design Education Review Committee, Singapore (DERC). He was the former Chairman of the School Advisory Board of Cedar Girls Secondary School, and Vice-Chairman of the Potong Pasir CC Management Committee. He was awarded a Master in Design from the University of New South Wales, Australia, and a Master of Business Administration from the University of South Australia.

Anthony Chong assumed the role of Group Chief Executive on 1 January 2025, following his appointment as Chief Executive Officer – Designate on 16 July 2024. Previously, he served as Group Managing Director, Exhibitions & Thematic. In his current capacity, Anthony is responsible for the strategic leadership, corporate governance, and operational management of the Group’s diverse portfolio, encompassing Retail, Theme Parks, Museums, Exhibitions, Events, and Attractions.

With over 40 years of expertise in marketing and multi-disciplinary project execution, Anthony has successfully delivered world-class attractions, tradeshows, retail interiors, and large-scale sporting and corporate events. He holds a Master of Business Administration from Victoria University of Technology, Australia, and brings a wealth of experience to drive sustainable growth and innovation across the Group.

Alex Wee has more than 30 years of experience in the fulfilment of retail & corporate interior fit-outs, custom fixture manufacturing, and general contracting. He is responsible for the strategic management and dayto-day operations of the Group’s Retail & Corporate Interiors business. Alex has a Bachelor of Construction Management (Honours) from University of Newcastle, Australia, and a Master of Science in Marketing & Consumer Insight from Nanyang Technological University, Singapore.

Sebastian Tan was appointed Independent Director of the Company in April 2013 and re-designated to Non-Executive Director of the Company in April 2024. In May 2000, he co-founded Boardroom Limited, a company listed on the Singapore Exchange (SGX-ST) and was delisted in August 2019. He was the Managing/Finance Director of Boardroom Limited from May 2000 to March 2013. Having retired from Boardroom Limited, he continues to be an Advisor. Prior to May 2000, he was with Ernst & Young Singapore and its affiliates since September 1973.

Sebastian is currently a Non-Executive Chairman of Vibrant Group Ltd, an Independent Non-Executive Chairman of Hiap Seng Industries Limited, and an Independent Director of Food Empire Holdings Limited and IPC Corporation Ltd. He is also a trustee of Kwan Im Thong Hood Cho Temple and a director of D S Lee Foundation. He is a qualified financial professional from the Association of Chartered Certified Accountants (UK). He was awarded the Public Service Medal in 1996.

Cynthia Tan was appointed Independent Director of the Company in November 2016. Prior to joining the board, she spent 16 years as the Executive Vice President, Head of Group Human Resources for OCBC Bank. In her earlier career, she headed the HR functions in LVMH/Duty-Free Group and Apple Computer Singapore. She was a former lecturer at Ngee Ann Polytechnic’s School of Business & Accountancy before joining the private sector.

Cynthia is currently an Independent Director of Valuemax Group Limited. She also serves as a Board member of the YMCA Singapore and DAS International Services Ltd. She is an adjunct faculty member of the Singapore Management University and also a Senior Fellow of The Conference Board.

Cynthia is a trained Executive Coach from Columbia University, US and certified Diversity Practitioner from Cornell University, US. She obtained her Doctorate in Business Administration from the Hong Kong Polytechnic University, Master in Gerontology from the University of Southampton, UK, Master of Business Administration from the University of Hull, UK, and Diploma in Personnel Management from the University of Cardiff, UK.

Derek Loh was appointed Independent Director of the Company in May 2021. He holds a Master of Arts (M.A.), Law (Honours) from the University of Cambridge, England and practises law in Singapore as an Executive Director of TSMP Law Corporation, specialising in construction and engineering law. He is an Advocate and Solicitor of the Supreme Court.

Derek is currently a Non-Executive Director of Vibrant Group Limited. He also serves as a Board member of the National Healthcare Group and the National Arts Council. He is a member of the Board of Governors of Saint Joseph’s Institution International (“SJI”) and also a trustee of the SJI Philanthropic Fund for the Lasallian Mission Ltd, a registered charity in Singapore.

Richard Tan was appointed Independent Director of the Company in May 2024. He was an Adjunct Associate Professor with the NUS Business School from 2016 to 2024. He retired as a Risk Consulting Partner with KPMG Singapore in 2015, having spent over 15 years across different periods where he was involved in a combination of external audit and risk advisory services. Richard also spent over 20 years in various international banks where he held senior positions in the areas of internal audit and operational risk management.

Richard is currently an Independent Director of First REIT Management Limited and Heeton Holdings Limited. He also serves as a Board member of the Berjaya Sompo Insurance Berhad, Sompo Insurance Singapore Pte Ltd, Meranti Power Pte Ltd, Science Centre Board and Synapxe Pte Ltd. He is the Chairman of the Board of Trustees of The Brash Trust and a member of the Asia Advisory Board of EFG Bank AG.

Richard holds a Master of Business Administration from Henley Business School (Brunei University London), UK and is a member of The Association of Chartered Certified Accountants, Institute of Singapore Chartered Accountants, and Singapore Institute of Directors.