Our team of about 50 designers in our research and design centre in Singapore work alongside their colleagues in the Exhibitions and Museums, and Interiors divisions to create communication design works to meet the specific needs of our clients.

Our designers possess experience and training in different areas, such as interior architecture, graphic, product, interactive, retail, exhibition and museum design. As at the Latest Practicable Date, more than half of them have experience in handling projects for international clients. Our Research and Design Centre is equipped with the latest CAD-CAM equipment and a library of extensive design references. Through our international network and opportunities to work with clients from all over the world, our designers have access to the latest design trends in the international marketplace.

Before embarking on a design project, our designers will often conduct research on our clients' project objectives and their brand identity, operational requirements and the prevailing environment in which our clients are in. Working in conjunction with our staff from the Exhibitions and Museums, and Interiors divisions and with inputs from clients, our designers will produce designs according to our clients' objectives and budgets. We develop designs and produce works that reflect the desired brand identity and image of our clients and fulfill their functional needs. Our team of designers has created extensive design works for upmarket specialty stores, department stores, eateries, museums, visitor centres, corporate offices, showrooms, trade shows, promotional events and festivities.

Exhibitions and Museums

Our Exhibitions and Museums division produces and implements the design works of our designers for trade shows, promotional events and festivities in the form of temporary installations and displays. The division also produces interiors and displays for museums and visitor centres.

We provide our clients with a wide range of services, from conceptualisation to the production of their projects and may include, where required, integrated marketing communication activities to draw visitors to our clients' events or exhibits.

Some of our notable projects include aerospace exhibitions such as the Asian Aerospace in Singapore, the LIMA Air Show in Langkawi (Malaysia), the Thai Air Show in Bangkok (Thailand), the Indonesia Air Show in Jakarta (Indonesia), the Aero India in Bangalore (India) and the Seoul Air Show in South Korea. We were involved in the planning and construction of the exhibition area, the aircraft display area, hospitality chalets, security barriers, co-ordination and installation of the mechanical and engineering works, supply of rental equipment, furniture, plants or other items needed for the aerospace exhibitions.

Over the years, our Exhibitions and Museums division has been involved in the design, production and construction of the following :-

• national pavilions for different countries, including Singapore, USA, Australia, UK, France and the Netherlands during several international trade shows;

• national pavilions in World Expositions in Seville, Spain in 1992, Taejon, South Korea in 1993 and Hanover, Germany in 2000;

• exhibits for museums and visitor centres such as Singapore Philatelic Museum, Singapore Discovery Centre, Petrosains Discovery Centre, Images of Singapore Sentosa, Singapore Science Centre and National Museum of Singapore; and

• displays and decorations for various events and festivities. We were the pioneer for festive decorations in the 1984 "Christmas Light Up" in Singapore and were also involved in the 1990 Singapore Silver Jubilee Celebrations, 1998 Commonwealth Games Hospitality Village in Malaysia and National Day Parade.

Our subsidiary, Kingsmen Exhibits, is a registered government supplier for the supply of goods and services relating to exhibitions and event management with tender capacity of up to $10 million.

Retail and Office Interiors

Our Interiors division produces and implements the design works of our designers, as well as those designed by other professional design houses. We focus on retail stores, eateries and restaurants, corporate offices and showrooms. Our Interiors division translates designs into interiors which reflect the corporate or brand image of our clients, as well as their desired functionality. Leveraging on our "one-stop-shop" concept, we assist our clients by organising the budgeting process, selection and procurement of materials and furniture, organisation and coordination of the various parties necessary for the production and implementation of the project.

Our subsidiary, Kingsmen Projects, was awarded the ISO 9001:2000 certification in 2003 for design and interior fit-out services. It has a BCA registration of L5 status for interior works which qualifies it to tender for government projects with contract values of up to $10 million. Our regular visits to international industry events enable us to keep abreast with the latest design trends and construction methodology.

Over the years, we have carved a niche in the middle and upper end of the retail sector. We have produced interior design and fit-out works for clients representing retail brands such as Gucci, Polo Ralph Lauren, Burberry, The Hour Glass, Guess, Gap, Chanel, Robinsons, Marks & Spencer and DFS. In recent years, we have also provided "roll-out management" services to our clients by producing a series of retail outlets in different Asian cities, with each having the similar "look" and projecting the same brand image and identity of our clients. Since FY2002, we have carried out these "roll-out management" services for some of our clients representing brands such as Burberry, Nokia, Raoul and UOB.

Our clients who have engaged our services for design and fit-out of their corporate offices and showrooms are predominantly large local companies and MNC, such as Singapore Telecommunications Ltd, Singapore Cable Vision Ltd, Wywy Office Solutions Pte Ltd, Maritime Port Authority, Bausch & Lomb (S) Pte Ltd, Deutsche Telekom Asia Pte Ltd, Eli Lilly Asia Pacific Pte Ltd and Cemex Asia Pte Ltd.

Integrated Marketing Communications

As part of our "one-stop-shop" concept, we provide integrated marketing communication services to our clients. These are services that aid marketing and promotion of our clients' products and services such as traffic generation, visitor data collection, pre-show promotions and post-show analysis and reports, brand consultancy and event management. Such services complement our core business activities of designing and producing exhibits and interiors as they enable us to provide value-added services to our clients by using the data and information collected to propose suitable three-dimensional communication design works to market and promote our clients' products and services.

We also create and manage brand promotional events for our clients with the aim of engaging, informing and promoting our clients' products and services to their targeted audience. We assist our clients to establish the promotional goals of their marketing programme and formulate suitable thematic or interactive events to achieve such goals. The extensive range of events which we have completed include product launches, press events, public events and sponsorship events such as the Singapore Street Festival, the Singapore Food Festival, Philips Digitally Enhanced Cordless Telephone Launch and promotions of shopping malls such as Sun Plaza, Heartland Mall, Wisma Atria and Novena Square in Singapore.

To complete the package, we offer diversified out-of-home communications solutions through a variety of media platforms and creative options. We provide clients holistic advertising approaches via unparalleled networks, strategically-positioned to deliver marketing message effectively and efficiently.

We may provide any of the above described services to our clients either separately or in such combination as they may require.